Purpose of Mission

"Mission" comes from the Latin word mittere, meaning "to throw, let go , or send." Also derived from Latin, the word "purpose" (originally proponere) meant "to declare."(Senge, 1994, p. 303) Whether you call it a mission or purpose, it represents the fundamental reason for the organization’s existence. What are we here to do together? The "mission" is more popular in organizations today, but it has unfortunate military, religious, and short-term overtone. Our mission is to take this hill [or die in the attempt]!. The word purpose is preferred; it suggests more of a reflective process. You will never get to the ultimate purpose of your organization, but you will achieve many visions along the way.

Compiled by

Rudolf Husar rhusar@mecf.wustl.edu Last Updated 10/31/94